We all know Snapchat for the infamous dog filter (rip) and DJ Khaled’s major keys he rattles off on a daily basis, but we usually don’t rely on the multimedia mobile application to be the exclusive holder of festival lineups. Well this morning music-festivalTrillectro decided to shake things up. Trillectro, one of the East Coasts biggest festivals, had fans patiently waiting to see who’d be ripping the stage come August 27th and courtesy of Snapchat finally released the full lineup. In an rather unique approach, fans had to follow their account and one by one the list was revealed leaving the headlining act for the last post. Since the explosion of the social media app more celebrities and brands alike have taken the apps 10 second recordings and turned it into the ultimate promotional tool. Instantly connecting with the fans on a more personal level, Snapchat has become the go to place for revealing exclusive news as well as sneak peaks, all of which only remain up for 24 hours. I follow a few SC accounts like Dazed and Fader magazine who both reveal songs you should check out via list-style, but I have to admit that this was the first time i’ve seen a festival lineup revealed on Snapchat. This move could very well be a game changer and we could start to see more festivals follow suit utilizing the trendy app.
Miami’s own YesJulz is set to host for the 3rd consecutive year making sure that the vibes are on point as some of musics hottest acts blaze the stage. Mr.Rager himself Kid Cudi will be headlining the festival with other acts ranging from homegrown talent such as Goldlink, Ari Lenox, and Jay IDK to Mississippi’s turn up duo Rae Sremmurd. This is the 5th year Trillectro has taken place and you can best believe it’s gonna be a great time. Tickets are on sale now so make sure you snag yours before this festival sells out! Check out the full lineup below.
The Trillectro 2016 Lineup is here
— TRILLECTRO ⚡️ (@trillectro) June 22, 2016