St. Beauty is a phenomenal band hailing from Atlanta, GA which includes the talented members Alex and Isis. When meeting them for the first time, I knew that we were capturing something special as St. Beauty is a part of the Wondaland Arts Society which includes fellow members Janelle Monáe, Jidenna, Roman GianArthur, and Deep Cotton, all of whom are impressive artists in their own rights as well. Acknowledging the fact that Wondaland is literally becoming the Motown of the South, the vibe was as if we were interviewing The Supremes before they knew they would become notable icons in music history.
Just last year St. Beauty has been able to make a lot of noise with their single, Going Nowhere, which is featured on the Wondaland Presents: The Eephus EP and have been growing their fan base while on The Eephus Tour. Not to mention they will be performing at the 2016 Essence Festival along with fellow Wondaland artist Jidenna for good measure. Finally, it seems as though everything is falling in the right place for St. Beauty and as long as they capitalize on their 2016 goal of releasing more music, I’m sure they will continue to win over new fans. Like all good things, there is a story and St. Beauty’s story starts out with them both naturally finding their way through life to their passion.
Before becoming St. Beauty both Alex and Isis took the conventional route and went off to college. Alex decided to attend Georgia Southern University to study General Studies and Isis decided to go overseas to study Architecture and Urban Planning. Once they both realized college wasn’t working out they both took a break and started working at Poor Little Rich Girls a boutique shop back in Atlanta, where they would soon cross paths. While working at Poor Little Rich Girls they decided to perform in a showcase together in 2012 with Alex as the singer and Isis playing guitar.
“We performed at Poor Little Rich Girl the place where we met and after that show we just started to come together more and realized we needed to be a band.” —Alex
Fortunately, they have both been working on their crafts for quite some time before they teamed up to formed an incredible band. Alex recognized that she had always been around music her entire life thankfully because of her family and noting that her father was a music producer who always played music around the house. As for Isis, she gained inspiration from Prince and asked her parents for a guitar as a gift for her birthday and she began to teach herself how to play. Now tell me that’s not divine intervention. What’s nice about St. Beauty becoming great on their own before coming together is their raw skill sets makes for a great chemistry when together. When you have a powerful vocalist like Alex and a talented musician with a dreamy voice, you have a band only music lovers could dream of. The greatest example of this can be found when listening to them perform their song, Confetti.
They eventually scored a record deal with Wondaland Records after some of Isis friend’s invited Janelle Monáe to one of their shows in Atlanta. Shortly, after having a conversation with Janelle and Wondaland, Alex and Isis found themselves as a part of something much greater than the music they produced in the early stages of their career together. One of the most beautiful things about St. Beauty is the fact that they are both Atlanta natives and they find time to give back by being mentors to young girls from the city via the Just Us Girls Mentoring Program. This really speaks true to their brand as they are helping young women value the pure beauty that lives inside of themselves, which ties very close to their mission “to heal and inspire.” This will, in turn, add on to the rich legacy St. Beauty is currently building as a band.
“We can reference, Destiny’s Child. We can reference, The Supremes and so many cool girl groups but I want us to be a reference too.” —Isis
When asked about what they would like their legacy to be, without a second thought, Isis answers, “I want us to be a reference. We can reference, Destiny’s Child. We can reference, The Supremes and so many cool girl groups but I want us to be a reference too. We’re just adding on to what history has happened. So I feel that it is important to be on a timeline.” This is something they are definitely doing as Wondaland is definitely becoming a force in the industry right now as they continue to roll out hits from their home base. This is exactly what makes them Stereo Champions because they are winning by doing exactly what they want to do and they are not letting any of their fears or anyone hold them back.
Ultimately, they both are on the right track with pushing the St. Beauty brand forward and making their supporters proud. I know for myself personally, I’m looking forward to them releasing their new music, whether that comes in the form of an EP, LP, or new single. As for right now all we can really do is continue to enjoy their performances on YouTube and their single, Going Nowhere. More than anything, I’d definitely say you’ll want to continue to pay attention to what St. Beauty has to come and definitely be sure to find time to see them perform at a city near you. If you’d like to stay in the loop of all things St. Beauty be sure to follow their court below.
Special Thanks: Wondaland Records, Epic Records, St. Beauty, Janelle Monáe, Joy Young, Lacey Duke, Marquice Keel, Kevin Storey, The Other Guys and Atlanta, GA.