What is Aura Gold?
This question took me by surprise and eventually inspired this post. Some people don’t know or realize that some of these major brands are owned by some of their favorite artists.
While many might stem from the name of a record label, these artists have built more than just a name for themselves, but also a small name in fashion. And we aren’t talking about the brands that are clearly established in the streetwear industry such as Billionaire Boys Club by Pharrell or Sean John by P. Diddy.
Check out some of these top artists’ clothing lines
October’s Very Own (OVO) by Drake
You can spot the owl on all of OVO Sound’s artists and Drake’s crew. The iconic bird offers simplicity in its contemporary appeal. Any one who sees the bird knows Drake’s lingering somewhere. One of the most recent collaborations include a varsity jacket with Roots Canada.
Aura Gold by Big Sean
Aura Gold by Big Sean. Sean often sports gold chains; dangling on his chest will be this lion’s head. Fierce and strong, Sean shows he’s king of the music industry by empowering the king of the jungle.
Official Issue XO by the Weeknd
The grafitti-looking letters of love have become Abel’s signature statement. He continues to carry both men and women lines. His specialty? Check out thecustom-cut pieces.
Odd Future by Tyler the Creator
All it took was two doughtnut-shaped letters to make a statement. Possibly one of the biggest streetwear brands of all time; thanks to the publicity of the letters featured in movies such as 22 Jump Street. Tyler’s known for wearing the brand in Tumblr-esque photos and concerts. There’s even a pillow made of the letters atselect stores.
Last Kings by Tyga
While his current record might be Last Kings, Tyga has gone above and beyond to create the brand. He nixed the women collection, but spent a fortune to open a flagship store in LA. Ideally, he wants everyone to feel like a king. If you peep his store, it looks similar to a museum gallery with pharaoh tombs everywhere.
Play Cloths by Clipse
It’s sad that Clipse is no more, but the running boy will live on forever. The clothing line has become larger than possibly imagined with major dealers like Karmaloop and MLTD carrying the brand. Somewhat of a DMV native, the brand was born and bred in Virginia Beach. Even though pieces are pricier than other brands, the concept of the store is quality before everything.
Dreamville by J. Cole
Jermaine seemed to fall a bit behind with this brand, but nevertheless, it exists. We expect to see more of it as he goes on a three-phase tour. With sportswear becoming more widespread alongside with Dreamville’s simplistic typography, what’s not to love?