On Wednesday, The 1975 released a strange, Miley Cyrus reminiscent music video for their newest single “Love Me.” Although the band is infamous for their alternative, whimsical grunge pop this video was still a surprise to fans. At first watch, I was completely taken aback and unsure how to handle the one-of-a-kind music video. Then after a second watch and a closer look at the lyrics, I realized this video is a comment on our society’s obsession with fame, celebrities, and social presence.
The video opens with the band playing their song on a small stage surrounded by cardboard cut-outs of recognizable celebrities including Harry Styles, Ed Sheeran, and Elvis Presley. We see lead singer, Matty Healy, begin to dance and sing around the cut-outs while fellow band members Ross MacDonald, Adam Hann, and George Daniel continue to jam in the background. It’s very pink, very quirky, and very confusing at times, but once the lyrics kick in something clicks.
The song opens, “Would you like to look outside sometimes? No! I’m just with my friends online and there’s things we’d like to change!” This line is commenting on the generational trend to stay indoors, plugged into our electronics, while complaining about the outside world they are not playing a part in. We see Healy drinking champagne, making out with various cardboard cut-outs, and strange girls in pink dancing with balloons. Then we reach the most pivotal line of the whole song, “You look famous, let’s be friends and portray we possess something important.” It is mocking this obsession we have with fame, celebrities, and celebrities’ lives, relationships, and friends. Furthermore, it’s critiquing the mania of celebrities to have their own “posse” or “celebrity clique.” The avant garde style of this music video really makes it more obvious that it is a social critique. It is representing the ridiculousness of our society’s fanaticism with fame.
The video also features hot tubs, temporary tattoos, and flying, dancing guitars just to add to the comicality. A video well worth watching, and a message none of us should miss.