A few days ago we peeped Cash Cash’s performance at the POV rooftop of the W Hotel.
Upon entering the luxurious hotel entrance, doormen immediately greet all guests entering the premises. The dimly lit, romantic setting of the lounge gives off a relaxed vibe. Textured, elongated bars hang from the ceiling and statues of large illuminated spheres frame the front desks.
We climbed to the top floor of the building and before the doors slid open, we could feel the bass dropping. We entered the floor to yet another dimly lit floor and a restricted entrance with 107.3’s logo ahead of two large black doors.
We checked in and entered a bar/lounge setting. The nightly drink special: a Cash Cash cocktail with ginger beer, bourbon, lime and honey. The citrus flavors tingled in our mouths, but the smoothness of the bourbon evened the drink completely.
DJ’s spun smooth sets; never leaving any awkward pauses. As the clock neared 8:30 p.m. we saw Cash Cash preparing outside.
The biggest surprise: Sam was missing.
Both brothers seemed humble and average. They weren’t bombarded by crowds of people, but press surrounded them and everyone was led into a ballroom. We left to attend the show.
Before Cash Cash’s set began, we heard murmurs of the audience questioning the trio’s previous shows.
“Did you go to the Echostage show?”
“They were great at Firefly last summer.”
“I’ve seen them every year!”
Yet the two brothers still brought the same amount of energy the trio previously has from other shows.
The set started with a Cash Cash original, “Take Me Home.” Alex’s excitement could not be contained as he began clapping to the beat of the song. The brothers fed off the audience’s energy as everyone began chanting “Cash Cash!”
Following the next song, a Cash Cash, Krewella remix dropped and the audience began jumping up and down wildly.
The energy of the room went from 0 to 100 real quick.
The audience was filled with edm ravers, music-lovers and Tuesday night bar hoppers. While the mixture was not Cash Cash’s usually Ultra or EDC performance, the audience still had containable energy making the night fun for both the crowd and the brothers.
107.3 put on a successful event and we’re excited to see the radio station’s next move.