With the Winter nearing its end Washingtonians can finally rejoice because good weather is on the horizon. As trees and flowers start to bloom throughout the city its safe to say it’ll be a matter of time before we’re all covered in pollen. This also means that its almost time for the very popularBroccoli City Festival to rock the city.
2016 will mark the 4th year Broccoli City Festival will be making its way to the Nations Capitol and with the rapid increase of Festivals popping up throughout the country (and world) one may ask what makes this festival any more significant then the others? Well I’m here to tell you that this festival is here with for a greater cause, creating healthier lifestyles within ourselves as well as bringing awareness to our own communities. This journey dates back to Broccoli City’s co-founder Brandon McEachern earlier years in Los Angeles.
While starting up a t-shirt company with a group of friends titled Broccoli City, these organic shirts would somehow motivate customers to take being organic to the next level. With this and the observance of the lack of grocery stores that provided fresh produce within the urban communities like South Central yet an abundance of fast food chains in the area sparked the idea of bringing change one community at a time. The group would set their eyes on Earth Day as the perfect day to promote change, but in a cool way. Along with his friend Marcus Allen, they would start throwing block parties in L.A. in 2010. With the growing success of the block parties the collective would look to bring things back East and the first festival in D.C. would take place on Earth Day on April 21st, 2013, with a goal similar to their West Coast block parties: use music to bring people together while promoting an accessible, environmentally sustainable lifestyle. The music lineup also garnered attention with the likes of Big K.R.I.T and JMSN headlining the event and New York’s “it girl” Va$htie being the host.
Fast forward to 2016 and Broccoli City has become one of the most popular Festivals the DMV has to offer. With the gaining support from the community and various projects throughout the city including teaching classes in Southeast DC with the help of a few nonprofit partners as well as creating an urban garden in the same area to teach the importance of learning how to grow fresh produce you can already see the change that’s been happening in just a few short years.
Looking to deliver another impactful event they’ll be a star studded lineup gracing the stage including: Future, Jhene Aiko, The Internet, Anderson.Paak & The Free Nationals, BJ the Chicago Kid, Sango of the Soulection collective, and more.
“Since we launched on Earth Day in 2013, BC Fest has showcased the most groundbreaking artists in music and empowered over 20 thousand millennials to become change agents in their community,” said Broccoli City co-founder, Brandon McEachern in a press release. “Music is one of the most powerful ways to bring people together, so we’re confident this lineup does just that and look forward to delivering another impactful event.”
Attendees can also expect to enjoy a wide range of vendors and booths such as a full-service organic juice bar, a pop-up market featuring eco-friendly vendors, fully stocked bars, a live art installation led by No Kings DC, acupuncture and massages, and a restaurant park offering the city’s best cuisines. Outside of the actual event BC is also giving people the opportunity to earn a ticket in exchange of a little community service with their “Power of One” campaign. CBS Radio will serve as the first official radio partner of Broccoli City Festival giving listeners a chance to participate in on-air giveaways and promotions to win tickets to Broccoli City Festival and exclusive insider events from now until the day of the event, April 30th. With an amazing artist lineup and a gang of booths to check out this will be an event that you don’t want to miss! The multi-cultural earth day celebration takes place on Saturday April 30th at the Gateway DC Pavillion from 12pm-10pm so make sure you grab your tickets now! General admission tickets and VIP passes are available now with prices starting at $59. you want to stay in the loop with the latest updates and all things Broccoli City check out their website here. We hope to see you there!