Last month, we managed to find time to connect with one of the few creative minds in the music industry that’s been making moves since the before the very beginning of the streetwear fashion boom and beyond. Luckily, for a guy like Aaron LaCrate, he’s been able to view the industry from several lenses to really define and know what elements makes an entrepreneur successful or just another amongst the pack. In a brief interview I managed to capture with him while in a mall he shared his thoughts on being original, starting a brand, and what being into the culture was all about at one point and time. “It’s like attack of the clones right now,” shared Aaron LaCrate.
All of these things seem fair to give him mad credit on considering that he managed to work with Jay-Z, Eminem, Kanye West, The Gorillaz, RZA, and more. Originally, from Baltimore, MD he was a kid full of hustle in Mob City USA. At the age of 10-years-old, Aaron LaCrate was already DJing house parties, raves, and underground shows. From there he submerged himself deep into the hip-hop and Baltimore Club Music scene. Although, he has worked with some notable names and rubbed elbows with major game changes for the culture. He’s also managing to keep fresh by working with young talents like Tate Kobang, Starfoxlaflare, Bishop Nehru, CJ Fly, and more. This not only allows him to continue to grow his brand but it allows him to continue to push his brand forward into the right direction to appeal to the right audiences.
“Don’t be afraid to go back to the drawing board.” —Aaron LaCrate
As always, Aaron is constantly coming up with new ideas and trying to find ways to innovate where others don’t see an opportunity and he’s maximizing on having an eye to see what consumers would love to use and or have in the future. This is highly notable, considering he’s been deep into graffitti culture, streetwear, skateboarding, and other subcultures a a very early age. So his maturity when taking on new projects is simply calculated and amazing.